YouTube makes it harder for smaller channels to monetize their videos

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YouTube has announced new restrictions on who can make money on the site. A chain must have 1 000 subscribers and have exceeded 4 000 hours of listening in the past 12 months to earn income for the announcement by the new regime.

The changes will have an impact on all new channels from today and the existing channels on 20 February 2018. If the channels does not meet the criteria, they will be removed from the Partner Program YouTube (NP). YouTube's blog post serves as the 30 days of warning to all channels which are close to the threshold. In response, more small channels use the Comments section of the blog to announce their chains. Many creators offer "under" for sub, where they subscribe to any channel that is doing the same thing for them.

What is the reason behind the new policy? YouTube said that it is to prevent the bad actors to be detrimental to the creators of content. The blog post, written by Chief Product Officer Neal Mohan and commercial director Robert Kyncl, "a large part of this effort will be to strengthen our requirements for monetization for spammers, imposters, and other bad actors can not hurt our ecosystem or to take advantage of you, while continuing to reward those who make our platform great."

The movement is to stir up the fears that the giant of the video streaming will kill the small channels. The changes will have an impact on a significant number of channels, but by YouTube, 99 per cent of those who receive less than $100 per year and 90 percent less $2.50 during the last months. Cable under the threshold will be paid what they are owed, and automatically re-assessed if they meet the criteria at a later date.

The company came under fire from the last year to demonetizing videos without any communication. Now it seems that YouTube is trying to communicate effectively its plan before it takes action. The problem is that they are going after the wrong group of people. Most of the adverse effects of this press is due to major creators as Paul Logan, not a guy with 250 subs who publishes a video once a month. YouTube is in search of its community, but is this really the way to do?

What do you think of the new policy of YouTube? It will be detrimental to the growth of small channels? Let us know in the comments.